Marketing 120
Open to grade 11 and 12 students.
This course introduces the fundamental concepts of marketing, with an emphasis on in-depth analysis of the influence of changes in the economy and global marketplace, trends and issues, and the impact of technology. Students will analyze the buying patterns of various consumers and the effect of marketing strategies, and will engage in marketing research. Students will develop and present a full and in-depth marketing plan.
Valuable for students planning on studying Business Administration or Commerce at university or college.
*This course is a local option. Students may only count 2 local option courses toward their 17 credits for graduation.
Open to grade 11 and 12 students.
This course introduces the fundamental concepts of marketing, with an emphasis on in-depth analysis of the influence of changes in the economy and global marketplace, trends and issues, and the impact of technology. Students will analyze the buying patterns of various consumers and the effect of marketing strategies, and will engage in marketing research. Students will develop and present a full and in-depth marketing plan.
Valuable for students planning on studying Business Administration or Commerce at university or college.
*This course is a local option. Students may only count 2 local option courses toward their 17 credits for graduation.